Search for social media books on amazon.ca and you’ll get a list of almost 195,000 recommended reads. The choice does seem daunting. In addition to Groundswell by Charlene Li and Josh Bernoff which is reviewed in detail in an earlier post, here are three more recommended e-reads that are well worth your time.
Trust Agents is written by Chris Brogan, the president of Human Business Works, and Julien Smith, a marketing consultant and social theorist whose work focuses on adaptation and change. The book shows how connecting, networking, and developing “trusted sincere” relationships through the use of online social tools can help to build your business.
Written by Mitch Joel, president of Twist Image, Six Pixels of Separation uses case studies and anecdotal insights to describe tactics and tools that will assist your business to reach a broader global audience and build your customer base. Clearly written in an instructive manner, this book integrates digital marketing, social media, personal branding, and entrepreneurship.
Social Media ROI by Oliver Blanchard, president of BrandBuilder Marketing, focuses on the development of a sustainable social media strategy that is aligned to business goals and measureable performance. The book delivers practical solutions and describes best practices for social media strategy, planning, management, and analysis with practical solutions and defining metrics. In essence, Social Media ROI book provides a blueprint for building result-focussed social media programs for your business.
